"Man is an end in himself"
Why does man need morality?
The typical answer is that we must learn to deny our own interests and happiness in order to serve God or other people — and morality will teach us to do this.
Rand’s answer is radically different. The purpose of morality, she argues, is to teach us what is in our self-interest, what produces happiness.
“Man has,” she observes, “no automatic code of survival. . . . His senses do not tell him automatically what is good for him or evil, what will benefit his life or endanger it, what goals he should pursue and what means will achieve them, what values his life depends on, what course of action it requires.”
This is what the science of ethics studies — and what Objectivism offers. “Man must choose his actions, values and goals,” she summarizes, “by the standard of that which is proper to man — in order to achieve, maintain, fulfill and enjoy that ultimate value, that end in itself, which is his own life.”