I am pleased to announce that the Ayn Rand Institute is launching its first-ever capital campaign—with the goal of raising six million dollars in support of our new ARI Digital Initiative.
We are asking contributors to make a one-time contribution to support this Digital Capital Campaign.
ARI’s goal has always been to reach the broadest possible audience with Ayn Rand’s writings and ideas. But it is not enough to have the ideas that can change the culture. It is equally crucial that we be able to communicate them effectively.
There are many organizations seeking to effect major cultural and political change—both on the left and on the right. They invariably conflict directly with the goals we are pursuing. Many of these groups undertake multiyear, multimillion-dollar capital campaigns with the explicit objective of building physical infrastructure—real estate, buildings, and the like—for their people and programs. These campaigns seek to establish monuments to these institutions, yet carry with them the costs of overhead and other inherent obligations.
In contrast we at ARI believe that cultural and political change requires not the building of physical capital—but rather the promotion of intellectual capital. We are, in short, engaged in a capital campaign to build a new home for ARI on the web.
Our proposed Digital Initiative will consolidate all of our websites and social media properties into a streamlined, highly resourceful and engaging experience. This is far more than simply a newly organized website—we will be rolling out fresh design, cutting edge features and new content that bridges Ayn Rand’s fiction to the application of her philosophy.
The new web presence will feature a single sign-on and logins across ARI and Campus to allow frequent and easy direction of users to this important educational material. The site will facilitate unique user journeys and personalized study guides, allowing us to deliver content and experiences customized to unique visitors as opposed to a “one size fits all” model. It will vastly enhance ARI’s events management capabilities; establish a new content management system and database with CRM tools; and both upgrade our email communications resources as well as equip ARI with state-of-the-art social media tracking tools.
The result will be an integrated digital solution that will increase awareness and further the understanding of Ayn Rand and her ideas. By fully integrating all our digital assets with the existing and planned expansion of our current e-learning platform—the Ayn Rand Institute Campus—we will create a unique and powerful educational tool for anyone interested in learning about Objectivism and its application.
We will strive to target each of our unique constituencies with the information and educational content most appropriate for each—via the media most appropriate to each.
We have engaged a top-level digital marketing agency to assist us and work has already begun. We anticipate rollout early next year for the first phase; we project second-phase completion by the end of 2014.
The result of this campaign will be a digital headquarters for ARI—a permanent, integrated and evolving presence that will engage audiences now with leading-edge technology, and which will grow and adjust rapidly to accommodate the needs of the future.
Many of our supporters have mentioned over the years that they have set aside funds to give to ARI if and when the right project, or an urgent need, were to emerge. This is that opportunity.
Having the right ideas is necessary—but not sufficient. We need to ensure that these ideas reach the right minds.
The Digital Capital Campaign seeks to do just that. And with your support, I am confident that we will achieve this objective.
How You Can Help
Our funding goal for this project is $6,000,000—of which more than $1,900,000 has already been raised. Your financial support is needed to ensure the success of this vital initiative.
We invite you to support this project—with your help, we hope to introduce hundreds of thousands of people to Ayn Rand!
Are you age 70.5 or older, or will you turn 70.5 before the end of 2013? Do you have an Individual Retirement Account? If your answer to both questions is “Yes,” you may be able to save taxes by making a tax- free transfer from your IRA to ARI.