The Ayn Rand
Institute is proud to announce an exclusive course offering: Writing for an
Audience by Dr. Leonard Peikoff. For more information, please refer to the FAQ
- What is Writing for an Audience?
Once every three weeks starting September 13, 2013, Dr. Leonard
Peikoff will offer, by telephone, a new 15-lecture course: Writing for an
Audience. The course is designed for anyone who wants to improve his ability to
present general (not technical) ideas persuasively to an uninformed or
unsympathetic audience—e.g.: to explain the trouble with Republicans, in a
Republican magazine; or explain the virtue of selfishness, to a conventional
family; or explain why philosophy is important, to high school freshmen. The
only cognitive prerequisite is familiarity with Ayn Rand’s two major novels,
along with some understanding of her ideas.
- How long are the classes
and what is covered?
The classes are 90-minutes long.
In each 90-minute class, one student’s paper will be analyzed in a
direct discussion between the writer and Dr. Peikoff. The other students will
receive a copy of each paper in advance and will thus have the opportunity to
learn from Peikoff’s unique insights, even though the paper is not their own.
Time permitting, questions or comments from these other students are possible.
Peikoff will analyze—praise and/or correct—each paper line by
line, according to his own guiding nine criteria, ranging from Clarity and
Logical Structure to Emotive Tone and Proper Emphasis. A two-hour lecture
explaining these criteria, already recorded, will constitute the first lecture;
the next 14, by Peikoff live, complete the course. At some subsequent point,
Peikoff plans to offer a more advanced follow-up course.
- When do classes start?
Classes start in September, and will be held every three weeks on Friday afternoons, from 2:30–4 p.m.
PST (excluding a holiday break).
- How much does it cost to
The fee for the present course’s 15 classes is $300. Please note
that, since space is limited, we can accommodate only 115 students. We must
therefore select from those interested the most promising writers; then, from
these, we will select for class discussion the 14 whom Peikoff thinks the most
suitable for his analytic purpose. There is no charge for applicants who are not
accepted into the 115.
- How do I apply?
To apply, we ask for a brief—300–400 words—writing sample of
yours. For us to start the course on time, all samples must be received by August 04; no applicants can be considered after that date. For us to abstract writing
ability from subject matter, all writers are asked to address the same topic.
The topic we have chosen is: “Why I like The Fountainhead.”
Be sure to remove from your paper any information that would reveal your
identity; to be objective, our reviewers must judge exclusively by the paper
Please submit your writing sample
with a cover sheet that includes your name, field or profession (grade level
through grad school if you are a student), mailing address, email address and
phone number. Writing samples should be sent as attachments to email@example.com. You will receive our
response on or before September 10, 2013. Thereafter, those accepted will be
asked their age bracket.
- What if I have additional
If you have any questions, please write to firstname.lastname@example.org.