Ayn Rand Institute Announces $2 Million Fundraising Campaign—the Atlas Shrugged Initiative

IRVINE, CA, July 24, 2009—The Ayn Rand Institute has announced a $2 million fundraising campaign—the Atlas Shrugged Initiative—in an unprecedented effort to increase readership of Ayn Rand’s best-known novel, Atlas Shrugged.

The impetus behind the Atlas Shrugged Initiative, explains ARI President and Executive Director Yaron Brook, is the fact that “At no time in history has there been greater public interest in Ayn Rand’s Atlas Shrugged. And its message has never been more urgent.

“The torrent of destructive, statist policies emanating from Washington represents both a crisis—and an opportunity. Through the Atlas Shrugged Initiative, we intend to capitalize on the soaring grassroots interest in Ayn Rand and her ideas.”

Adds Dr. Brook, “The Atlas Shrugged Initiative is off to an outstanding start. A very generous benefactor has already offered to match every dollar donated to this Initiative—up to a total of $500,000—and as a result of early and substantial funding, the bookstore promotions that are a key component of the Initiative are already well underway.”

Key elements of the Atlas Shrugged Initiative include significant bookstore promotions of the novel; an expansion of ARI’s web-based efforts to spur readership of Atlas Shrugged; expansion of ARI’s long-running educational programs for high school and college students; and targeted outreach to pro-liberty, pro-capitalist activists around the nation.

Visit the Ayn Rand Institute’s Atlas Shrugged Initiative campaign page to learn more or to support this campaign.